7 Growth Hacking Strategies to Boost Your Business Conversions
Just because someone drives a company or multiple companies doesn’t mean they’re a growth tactician. The tragic reality is that 90% of startup owners aren’t growth-minded; they’re just aimless entrepreneurs. It’s no wonder that 20% of companies fail within the first year, and an unexpected 50% fail by the fifth year.
Entrepreneurs must adequately market their products to boost their businesses. There will be numerous challenges along the way, but scalability can be made simple with the most suitable growth hacking techniques we will explore in this article. Boost your business conversions to use the growth hacking techniques to market the products to increase their businesses.
Keys to Growth Hacking Success
Growth hacking is in its real glory if a marketer identifies and exploits aspects that other marketers have not yet. Growth hacking is particularly effective if your company is willing to try out new things.
1. Create a pre-launch email list
When it comes to creating leads and conversions to boost your business, email marketing still stretches out on top.
One of the most efficient methods to communicate with your users and drive them to become supporters and customers is through email marketing. However, the return on investment is unimaginable. According to researchers, every dollar spent generates $40 in return.
2. Optimize your online presence
Online presence is crucial for a business to get recognized, but it includes more than only providing a platform for customers to visit. You must do things the best way to grow your business online.
So, what does it take to stand out in the internet world? Things get varied from one company to the next and from one industry to the other.
Some businesses may wish to concentrate on direct conversions, whereas others want to offer value in terms of knowledge and information. It doesn’t matter how different and great your product/service is if no one can discover you online there’s no use.
3. Partner with another company to share audiences
Business alliances and partnerships are among the strongest growth hacking strategies to buzz on the internet around your potential customers.
Many companies have realized that product collaborations and co-marketing are great growth marketing strategies to boost your business.
In many cases, businesses with multi-million audiences online collaborate with other brands in related industries to double their audience.
You aren’t hunting for a direct rival here. Instead, put your effort into finding someone that honours your own. t
4. Utilize the power of referral marketing
One of the pillars of growth hacking is referral marketing, which amazingly improves your other marketing efforts. Consumers are up to four times more inclined to purchase after receiving a reference.
Referrals from family, friends, and industry influencers convert leads much more swiftly than any other method. Referral clients have a lower CPA (Cost Per Action or Acquisition), supporting you decrease your marketing cost.
5. Build a community for your brand
For companies, social media has become an essential factor in their marketing mix. You could use social media platforms to promote yourself, get ideas from the community, and unite with potential clients.
Content creation and audience growth need time. To do this, you must try to balance your social media efforts with your whole growth strategy.
Find channels that your competitors aren’t leveraging to help you develop your social media networks. You have opened the immense potential to your target audience if you have ruled social media over your competition.
You could also guide visitors from your website to the social network and vice versa, creating a positive experience for maximizing your audience’s potential.
Experience you can trust, service you can count on.
- Honest, Ethical & Reliable
- Proven track record with over 99% success rate
- Five-star Google and Facebook review rating
6. Get listed in relevant marketplaces
With the latest products and services getting released each day, it’s important to have yours placed where it fits. Our SEO agency in Brampton is one of the go-to services for anybody looking to rank their website or new services or products of their likings. We help you find the right platform and reach your voice to a new target audience, thus encouraging you to grow exponentially.
7. Content repurposing
Repurposing content is reusing all or portion of the already living piece of content to increase the content’s reach.
Subsisting material can be modified to fit a range of new requirements. Content that has been repurposed is usually marketed in a new format (for instance, turning a blog post into an infographic).
A marketer, for instance, could request to create a podcast and a video for social media or a blog. But a true growth hacker does the other way to accomplish all three in one go. He films and records the podcast interview, then reproduces the audio and generates three formats for a single piece of content.
Do you want an Elegant Website and more traffic?
AKASHDEEP PATHAK
Founder, WebSwiggy
Web Swiggy provides bespoke website designing and development services across Canada. We have a qualified and experienced team of website designers and developers who will not only design your website but also knows how to make your website visible on the top pages of the Search Engines.
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6 Tips to Increases your Sales through Ecommerce Portal
No matter whether you’re a startup or an established business, one of your aims should be to get more traffic from your online storefront. Every company goes through the same notion; yet, you should always strive to boost your online sales. There are hundreds of ways to accomplish more sales from your eCommerce gateway, and most of them won’t take you much time and money. It is undoubtedly easier than striving to increase sales in your brick-and-mortar shops. When you choose web development services in Brampton, you will not only get a full-fledged website but also SEO optimized.
Here we will look at six powerful ways of promoting your online sales from your eCommerce portal.
1. Establish your Brand
Brand awareness helps build trust, which undeniably influences sales; this can drive repeat shopping. Ultimately, your brand name grows even more reliable and famous, which again increases sales. It’s a period. Ok, now that we understand we need to establish our brand, so how do we do it? There are several different ways of doing it.
- Offer high quality, high-value content to your users that is raw, real, and relevant
- Paid ads – Facebook Ads, Google AdWords, and so on depending on your target audience’s choices
- Influencer connections – get influencers to contend for your brand
- Partner with other companies in the industry
2. Use Email Marketing Efficiently
Build your email file and leverage the power of newsletters and useful emails. Though multiple people tend to believe that email is passé, it is a highly efficient way of marketing. Keep in mind that these people opted to get emails from you because they are really interested or they like your products. This should be a constant process – keep building your email list with high-quality leads, and use it to make a long-term relationship with your customers.
If social media platforms and search engines improve their policies swiftly, you may find it challenging to increase your tactics. But, there is nothing likely to vary in email because you ‘manage’ your email list. It is also a close and more customized way of communication with your customers. You can notify your customers of new products, new stores opening, variations in company policy about returns or shipping, exclusive sales or discount offers, and much more.
3. Use videos
Videos are highly effective, and you would be juggling out on a big opportunity if you don’t create videos and post them on your eCommerce site. Videos can give you an exceptional return on your investment, granted they are made well: crisp, short, and providing power to the viewer. You have a significantly higher risk of getting people to pay more time on your pages with videos.
People are more inclined to remember what they noticed in a video rather than what they understand. Product demos are an amazing idea – how to use a particular product or assemble it provides valuable information and therefore value to the viewer.
4. Test more and constantly
Testing is the best way to optimize your eCommerce site and increase conversion rates. You can keep adjusting your approach and check how this method affects your key metrics – particularly if you are not obtaining your goals. Check your analytics, and you will be capable of seeing where the growth is not happening and why it’s not occurring at the speed you want it to. The next step is to conduct A/B testing of alternatives of a critical element and, in this manner, confine the problem. Some factors that you need to ensure:
- Navigation should be easy
- Make checkout process fast and straightforward – make it simple to buy
- Avoid clutter and showcase a complete design
- CTAs should be firm and prominently visible
- Ensure your site loads fast
- Users should be able to see what they are seeking for quickly
5. Leverage Data Analytics
Tracking analytics effectively can help you scale your business speedily. Data analytics can assist you in measuring how efficient your marketing strategy is. You must know your target customer well and then promote a specific attribution system in place.
- You will see which products are not giving you money; by reducing your catalogue, you hold a chance to improve profits.
- By tracking user activity on your site – pages they spend time on, products they click most often, and more. etc. Share your offers with them.
- Use customer behaviour exemplars to up-sell and cross-sell products.
- Create and sell loyalty and action programs to consumers, like subscription packages
Experience you can trust, service you can count on.
- Honest, Ethical & Reliable
- Proven track record with over 99% success rate
- Five-star Google and Facebook review rating
6. Leverage the Potential of Customer Testimonials
Social proof is an essential component to gain consumer trust and boost sales. Potential customers are more inclined to believe what other customers say about your products rather than what you express yourself. Ensure to hold the customer’s photo giving the review and specify their name too – an anonymous or faceless review will satisfy nobody. Try including video testimonials, then bravo for you! This will always work best for you!
Conclusion
If you’re looking for a trusted SEO Services Company in Brampton, get in touch with us today.
Do you want an Elegant Website and more traffic?
AKASHDEEP PATHAK
Founder, WebSwiggy
Web Swiggy provides bespoke website designing and development services across Canada. We have a qualified and experienced team of website designers and developers who will not only design your website but also knows how to make your website visible on the top pages of the Search Engines.
Our Services
Do you want an Elegant Website and more traffic?
How Does Content Marketing Work For Your Business?
Today, companies cannot manage to put up with luxury as not having their website and pages on social media – at the incredibly least on LinkedIn and Facebook on all social media platforms where their end audience is.
This is where you can create connections with people – positive, long-term, friendly, empathetic relationships that occur in a potential client not moving beyond your competitors but waiting with and preserving your brand instead.
What can add to this relevant relationship? Content marketing! This blog will dig into what it is and what advantages it can bring to thoroughly any marketing strategy.
A Brief Overview
Content marketing can be defined as advertising with content and every SEO services company in Brampton give content a great importance. It seems deceptively easy but implies much more.
Initially, there is the content element. These are stuff like blog posts, podcasts, articles, and videos. Overall, this is information in written, audio, or visual form. Collectively, these materials add to your marketing goals.
The foremost question is HOW to communicate information about products and services so that people want to grow your customers.
Content Marketing Statistics
Why do so numerous people use content when deciding to nurture an audience? The most important reason is that content leads people to spend most of their time (almost 7 hours a day): in online contexts.
According to Statista, there are around 4.66 billion people in the digital info space globally. This means that almost half of the world’s population is connected by gadgets, a massive market.
The most excellent decision you could make is to provide content quickly on mobile devices and the social media platforms people use.
What’s more, according to Content Marketing Institute, 72% of market members agree that content marketing boosts engagement. An inspiring figure, isn’t it?
Why Is High-Quality Content Beneficial for Any Business?
1. Building Trust
Sharing some informative stuff with your customers without expecting anything in return, your audience unconsciously becomes loyal.
It is also important that content should appear in the best place and at the best time to the targeted audience, it improves a company’s reputation. Also, the right type of content builds positive associations with your business.
2. High Revenues on Small Investments
Even if you pick good freelancers for web development & design services, you can find some good writers for your website. It is an affordable deal than other forms of advertising. Content marketing consistently draws 3x more leads.
These leads will grow part of a significantly larger ecosystem that will ultimately lead to social media reposts, new prospects, and excellent brand awareness.
3. Forming an Expert Image
Engaging, functional, and essential content indeed leads to a business being perceived as a business leader. Users imagine a professional evaluation and are more suitable to pay for a product or service from a brand that concentrates on practical solutions to real-world problems.
4. Boosting Natural Links
The more pieces and posts there are on your blog, the more inclined people will share links to your publications. Furthermore, you can also use external content marketing by writing expert articles linked to your website.
5. Building Brand Reputation
Content marketing, more than any other approach, absolutely affects a startup’s name. It’s essential to set a high bar: Write quality stuff and don’t fall into desperation due to low readership during the first months. Your efforts will show outcomes over time.
You can write a blog in any way – warm and informal, funny, humorous, or formal. The major thing is to stay faithful to one aspect, as it becomes an essential part of your brand image.
6. Improving Other Marketing Channels
Without content, it’s not simple to leverage other current marketing channels. For instance, take a look at any brand’s social media profile. They constantly share blog posts and video content.
Paid promotion is another content-powered medium, especially on Facebook, where the most prevalent ad formats are posts and videos.
And let’s not overlook word of mouth, possibly the most influential marketing channel of all. If people often view your content on other marketing channels, they are more inclined to share it with friends and co-workers.
7. “Satisfying the Thirst” of the Market
Users, including potential customers, spend approximately 20% of their time surfing content online. And almost 70% research blogs of the brands they are involved in. More than half of them understand content marketing titles at least once a month.
We want to say this: The business that meets the aspirations of the market rules it. If people wish excellent, personalized content that answers questions about a product or service, give it to them.
Experience you can trust, service you can count on.
- Honest, Ethical & Reliable
- Proven track record with over 99% success rate
- Five-star Google and Facebook review rating
Tips To Make Your Content Brilliance
To make your content excellent, answer these questions from the user’s point of view: Is it essential? Does it have an informative function? Does it have a purpose? Here are some more suggestions:
Don’t post lousy content:
A nightmare for any company owner would have an average audience. High-quality content enables you to urgently solve the queries of your target audience, avoiding dullness and fostering closer interaction.
Avoid vanity:
Content must make complete sense. You can check key performance indicators (KPIs) that deliver tangible business value – they will follow the quality of your content. But beware of complacency metrics like false traffic, likes, and shares, which are less valuable.
Be transparent:
High-quality content is simple to understand and has no concealed agenda – your audience understands the content as it is intended to be seen.
Consider your audience:
Your audience worries about their queries and issues. Try to give people what THEY want, not what YOU want to say.
Diversify formats:
How does your audience want to utilize content? Are your site visitors engaged in reading long texts or viewing a video? Test all the plans. Try to create a mixture of text with many jokes and legal articles, add music to a video, shoot TikToks, or try time-lapse reports. If you choose to adhere to one format, address each piece of content a little otherwise. For instance, if you make YouTube reports, try to add stickers to a video. All this will hold your audience engaged.
Include cultural context:
Good content is always adjusted to the target audience. Understand your audience’s ideas, culture, beliefs, and principles. That triggers ongoing and fruitful relationships.
Conclusion
Content marketing is one of the most encouraging tools for promoting a business on the web, and it won’t lose its importance over time.
This is a long-distance game for companies, and it needs a competent approach, lots of analytics, regularity, and a solid understanding of your target audience. But approaching the game is deserving the gamble.
Do you want an Elegant Website and more traffic?
AKASHDEEP PATHAK
Founder, WebSwiggy
Web Swiggy provides bespoke website designing and development services across Canada. We have a qualified and experienced team of website designers and developers who will not only design your website but also knows how to make your website visible on the top pages of the Search Engines.
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Do you want an Elegant Website and more traffic?
15 Reasons That Your Business Needs SEO Services
Several brands and companies are unaware that they need SEO services. They do not understand the advantages they will get from the SEO practice being implemented by an expert SEO agency. But, you must understand that SEO will definitely perk up the overall visibility of your website. If you want to achieve success in your online business, SEO is the need of the hour in today’s competitive market. Do you crave to know how? Here are some reasons which define the need for SEO services for companies.
1. SEO will help you to improve organic traffic.
The more the website ranks for keywords, the more traffic it will get. With SEO services, you can drive more traffic by improving the ranking of your business website.
2. SEO services increased visibility.
The more keywords your website ranks, the higher is the rank of your site. SEO services are a primary mode to drive better visibility and results in the search engine. It helps to increase the overall visibility of your business and generate more traffic.
3. SEO helps to build higher credibility and trust.
Websites that seem higher in search results give an idea of being more reliable and credible. In fact, 98% of viewers pick the business which is listed on Page 1 of the search engine. This is because people find those websites more attractive.
4. SEO assists you in branding.
SEO services help you to visit on higher ranking on the search engine. Certainly, it will be simple for you to build brand ownership of your business by being in the best searches.
5. SEO helps to attract high-quality traffic.
Prospective customers are looking for your products or services online. If you include SEO, then each page on your website can be an entrance point for these customers. The value of a well-developed SEO strategy is that you can also target your possible customers at every stage of buying funnel. This is the most reliable way to ensure that you are their first choice.
6. SEO is like an investment.
You should know that “SEO is a procedure, and you do not witness differences overnight,” which is right. But, when you invest in SEO, you will start receiving the payoff of your efforts after 6-9 months.
7. SEO can offer a higher ROI as compared to other methods of marketing.
According to some research, SEO leads have a 14.6% close rate, while leads from other marketing methods have approximately a 1.7% close rate.
8. SEO services can make you conscious of your potential customer base.
SEO is helpful as there are various metrics through which you can understand the viewers of your website. You can get demographic details, locale, shared interests, and device information from analytics through SEO. Also, you can get reliable information about the decision-making process of your customer.
9. SEO services help you to improve user experience and usability.
Your spectators must have good knowledge while visiting your website as it immediately correlates with your business’s ability. SEO campaigns concentrate on building a good user experience and overall usability of business websites.
10. SEO services enhance offline sales.
According to a study, 88% of consumers search for products online before purchasing them from stores. But, if they cannot discover you online, you will not get acknowledged and thus lose out on your potential customers. But, SEO services can help your company gain a higher ranking on the search engine and pull several customers.
11. SEO services are measurable.
SEO services are indeed measurable. By using Google Analytics, you can analyze the traffic numbers. Additionally, you can use Google Search Console to see the particular keywords which are managing traffic. This is precious data that enables the internet marketing team to be more robust.
12. SEO services lower your customer acquisition cost.
Being able to entice targeted traffic to your website, you can improve your leads and sales. Additionally, you will be doing this at practically no expense. Therefore, this will decrease your acquisition costs and improve the profitability of your business.
Experience you can trust, service you can count on.
- Honest, Ethical & Reliable
- Proven track record with over 99% success rate
- Five-star Google and Facebook review rating
13. SEO services give you a positive image online.
Your online reputation influences the success of your business. A company that works on SEO of its website also can direct its online brand reputation.
14. SEO services provide insights to you.
The queries driving traffic to your company can provide insight that may affect your offer’s products and services.
15. SEO services help to enhance sustainability.
If you do it immediately, SEO can bring sustainability to a business. Maintaining a first position on the search engine can assist you in building new opportunities for your website and ensure constant traffic flow.
Conclusion
Do you want an Elegant Website and more traffic?
AKASHDEEP PATHAK
Founder, WebSwiggy
Web Swiggy provides bespoke website designing and development services across Canada. We have a qualified and experienced team of website designers and developers who will not only design your website but also knows how to make your website visible on the top pages of the Search Engines.
Our Services
Do you want an Elegant Website and more traffic?
What is SEO, and why is it important for your business
Search Engine Optimization (SEO) implies using a website’s position on search engine results pages (SERPs) on Google, Bing or Yahoo sites. Generating an SEO strategy for your business can assist draw consumer traffic to your website and increase your sales and revenue. Here is a little backdrop to get you started on your SEO strategy development to learn search engines, such as Google and use the metrics to rank organic search website placements.
A search engine strives to provide accurate results that deliver information you are looking for as speedily and as accurately as feasible. To do this, search engines can identify all critical information online and rank them in order of quality and significance. There are hundreds of factors that are associated with when search engines rank websites in an organic search. Exceptionally, they can analyze billions of pieces of data in as fast as 0.5 seconds! The steps you take to optimize your site will have an immediate effect on your SEO ranking. Elements such as H1 tags, the words utilized in your website content, meta description, keyword density, backlinks, and permalinks are some of the many things you can leverage to boost your ranking.
Why is SEO important?
SEO is essential for business because it provides businesses with the visibility they need to entice customers during this digital period. 81% of customers and 94% of B2B buyers will perform searches online before making a purchase, so brands that do not have a solid online presence will find themselves befalling behind the competition.
A great SEO strategy will enable brands to position their website and their content highly on the SERPs for relevant keywords to captivate the attention of prospective customers and bring them into their sales funnel.
What are the main stages of the Search Engine Optimization process?
As we’ve mentioned above, SEO services are not a static process but preferably a framework with rules and procedures.
For simplicity, though, SEO can be split down into three main types:
- Technical SEO: With technical SEO, you can make sure that search engines can drag and index your website without any problems.
- On-site SEO: Rules to implement on your site and content to make it search engine friendly.
- Off-site SEO: It shows ways to promote your website or article so that it can rank higher in search results.
1. Technical SEO
The first step in the SEO process is termed technical SEO. As the name suggests, technical SEO has nothing to do with genuine content or website promotion techniques. It impacts your settings and you need to configure to make search engine crawlers more natural. Normally, once you get your technical SEO accurate, you may not have to deal with it repeatedly. Moreover, if you have difficulties with crawling and indexing, it can negatively impact your rankings. To conduct a technical SEO audit review and assure that everything is working as expected.
2. On-site SEO
The second step is On-Page SEO. On-Page SEO works primarily with the content and other elements discovered on a page.
Unlike technical and off-page SEO, the primary focus of on-page SEO is to provide search engine crawlers with enough flags so that they can know the meaning and context of your content. Remember that search engines don’t see a page like a human, so they are looking for flags to figure out what a page is all about.
At this step, you will deal with SEO keywords, website structure, title optimizations, internal links, headings, image SEO, structured data markup, and other methods that can send the appropriate signals to search engines.
If understood perfectly, on-page SEO will also enhance the usability and credibility of a website or blog.
3. Off-site SEO
Besides the changes you can make to your website (on-site SEO) so that it ranks more critical in the SERPs, the other way to enhance your website’s ranking position is by using off-site SEO techniques. It is commonly known as link building, but we recommend using the term website promotion since a decent way to improve a website involves several more methods and procedures than building links. How to find the right SEO service provider in Mississauga?
Experience you can trust, service you can count on.
- Honest, Ethical & Reliable
- Proven track record with over 99% success rate
- Five-star Google and Facebook review rating
Before signing any contract with a new SEO firm, here are five tips every entrepreneur should know.
SEO is not a one-day game so avoid anyone who talks about it abstractly.
SEO, the method of optimizing your website to drive organic traffic, is complex, which means that it’s often confused. People who manage that have unique insight into Google’s algorithms or who play up the difficult surrounding SEO usually are lying. Instead, good SEO needs a deep perception of how attention to detail, search engines work, and consistent modifications since Google’s algorithms evolve almost weekly.
Be specific about your goals and look for a firm that can meet them.
Do anything, but never hire an SEO firm with the uncertain goal of “growing organic traffic.” There are various sorts of organic traffic for beginners, meaning that building traffic does not automatically adjust to enhanced revenue.
Don’t just go by a Google search, go by word of mouth.
Why you should you not choose a Search Engine Optimization company based on how well they rank on Google? The best SEO experts are too busy optimizing websites for their customers to spend time on their own websites.
Find an SEO firm with metrics that suits your business.
Once you’ve described your goals and narrowed down your options to a few organizations, it’s time to ensure that you and the business you pick to work with have a precise method of planning your progress once you get started. In simple terms, what is the end the goal of ranking for specific keywords? Before choosing your next SEO firm, you and your consultant must be on the same page regarding KPIs. KPIs can be applied virtually any business perspective and can mean a host of various things within SEO itself. For instance, a company with a new product will have several objectives than an older company with an identified clientele.
Choose an SEO firm that communicates efficiently
Though you should have valid to the tools they’re using to measure your KPIs — Google Search Console, SEMRush, Google Analytics– most convincing, you don’t have time to waste time analyzing all that data. For this reason, you need an SEO professional team that works for you in terms of communication and promoting trust.
Conclusion
But most importantly, do not confuse SEO for a buzzword. Search Engine Optimization is a method that can help you build a successful brand — if you find the right SEO firm. So if you’re looking for SEO services in Mississauga.
Do you want an Elegant Website and more traffic?
AKASHDEEP PATHAK
Founder, WebSwiggy
Web Swiggy provides bespoke website designing and development services across Canada. We have a qualified and experienced team of website designers and developers who will not only design your website but also knows how to make your website visible on the top pages of the Search Engines.
Our Services
